Hey all,
I'm running a restaurant in Calgary.
This new year I'm opening another one in Toronto. Does anyone have any tips for quickly and effectively learning a market and direct marketing my cafe to an unfamiliar area? 

We are active on social media and digital marketing is already on point. So I think now I need some effective outdoor marketing campaigns. Because I believe the right outdoor marketing can boost business.

Already did some research and found a nearby advertising firm providing some innovative experimental marketing services. I'm not familiar with Guerrilla marketing but I think it'll work for me. So please let me know what you guys are thinking and share your suggestions.